•The plan is essentially a tool for the entrepreneur. It includes copious amounts of information to aid the strategy content and process. It considers the way it can help the venture by guiding analysis, creating a synthesis of new insights, communicating the potential of the venture to interested parties and promoting management action. Finally the plan can increase the flexibility and responsiveness of the venture.
•Entrepreneurs view planning as alien to their needs as it constrains their attempts to drive the venture forward. Planning is seen as time consuming, restrictive and stifles their ingenuity. (However business ventures need investors).
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